If you want to increase the Google PR and traffic to your website, then you must make quality back links for your website. A back link is the link of your own website, placed on some other website, blog, forum or group etc. The number of back links and quality of back links calculate the PR of your website. For example if the link of your website is placed at 100 different websites and the PR of each website is good say PR4, then your PR will eventually increase from PR0 to PR1 or PR2. The increase in PR indicates the trust of other webmasters in the content of your website. So go for this.

Another important advantage of back links is the increased traffic to your website. If your website’s link is placed on another website, then you will surely get a share of the traffic to your website through the back link. The share may increase if your link is placed at an appropriate place on the other website. The anchor text of your back link should be your main keyword. This will bring more traffic to your website and will increase PR. If the link of your website is placed on 1000 different web pages and each web page is giving you a one hit per day, then your daily traffic to your website will be 1000 unique visitors.

Think if the web page has a good traffic, then you may get 5 hits from a single web page through back link. This means 5000 unique visitors to your website. WOW!! Keep on adding the back links and keep on increasing the traffic and PR of your website.

Back links should come from the sites that are offering the same type of content, services or goods to the users. This will increase the PR and traffic of your website greatly. Another important thing is the PR of the site from where the back link is coming. Higher PR back link will give the boost to your PR immediately. So try to get some high PR back links instead of many low PR back links, if you want to increase your google PR. Another important thing to remember is that your back links must be "do-follow" and not the "No-Follow". The no follow tag in the anchor tag tells that search engines not to pass the PR to the website. So in that case you will get the traffic only but not the increase in PR.

So, always remember that the google PR and traffic to your website is directly dependant on the number and quality of back links to your website. Try to get as many quality back links to your website, as possible to ensure the maximum traffic and sales.